Green cover becomes a unique selling point (USP) for Chennai projects

Green cover has become a unique selling point (USP) for most projects in the premium and affordable luxury segments of the property market in Chennai.

Chennai homebuyers growing inclination towards a green cover has pushed developers into including this in their projects. “Consumers prefer localities and homes having large tracks of nature in Chennai,” says Jayshree Vencatesan, Care Earth Trust. They are looking for projects that offer a naturally rich surrounding with amenities such as parks, swimming pool, gym and club house.

Why is Chennai inclined towards green localities?

Chennai has an abundance of greenery. The end users in the city are cautious about the ambience and the lifestyle. In this era of growing pollution, one has to choose properties keeping health in mind.

Projects that offer a green preview are more in demand amongst consumers. Apart from the luxurious amenities provided in a project, buyers these days consider the surroundings as well. Lush green landscape thriving on a sustainable development model is desired as it somewhat guarantees an enhanced lifestyle for the homebuyer.”Chennai fantasises over green spaces. Any apartment facing garden sells out faster than others” says Abhishek Mehta, MD, Urban Tree.

Localities that offer green along with the units

Recently the Tamil Nadu government issued orders to protect and create new divisions of urban forestry wing in Pallikaranai and Tambaram.

Pallikaranai offers around 400 properties by developers who offer parks only in their premium projects. The property type includes apartments, builder floors and residential plots. The premium properties in this locality offer amenities like parks, gardens, sports club, etc.

Pallikaranai, chennai

Tambaram is one of the oldest localities of Chennai serving as a suburb in the Chennai Metropolitan Area. The locality is equipped with amenities such as parks, clubs, mall, etc.

tambaram, chennai

“Chennai is the most eco-sensitive city in India. Localities that are popular are naturally rich,” says Haresh Kishore, KG Developers. As a buyer, if you are keen on the upkeep of your health and looking for investment options near greener environments, then you can consider the above mentioned areas for wider choice of destinations.

Thanks to Sukriti, Times Property, Magicbricks Bureau/ Chennai